Mr Jeff takes its laundry franchise model to Morocco

Low investment home laundry and dry-cleaning concept, Mr Jeff, is actively looking to recruit franchisees in Morocco and promises a quick return on investment

The brand, which now has a presence in more than 30 countries, allows customers to choose the exact location, time and day of their laundry’s pickup via the Mr Jeff app. A driver then visits the user’s home, collects the garments, then cleans, irons and returns them.

To provide this service to customers in Morocco, the Spanish company states that it will rely on local franchisees, who will, in turn, receive marketing and partner support from the Mr. Jeff team.

According to the brand, the typical Mr Jeff franchise recoups its investment in 16 months, with a break-even point at five months. Mr Jeff will not charge for royalties or marketing fees for the first year.

According to Julio Suero Rodriguez, head EMEA & Asia expansion executive at Mr. Jeff: “Morocco is one of the countries in which maximum revenue is expected.”