The Halal Guys expands cloud kitchen opportunities for franchisees

Middle Eastern fast-casual concept, The Halal Guys, is growing its portfolio of delivery-only “cloud kitchens” to meet growing customer demand and enhance its delivery, pickup and group ordering options.

Building on its experience using the Cloud Kitchen in Los Angeles, Kitchen United in Pasadena, and its own kitchen in Long Island City, New York, The Halal Guys is now offering on-demand delivery service at DoorDash Kitchens in Redwood City, California.

The Halal Guys identified cloud kitchens as a cost-effective way for its franchisees to capitalize on the growing trend of online food delivery, a category expected to exceed $200bn by 2025. Working closely with its franchise management partner Fransmart, The Halal Guys is continuously evaluating territories to determine locations where a cloud kitchen could be successful.

Dan Rowe, CEO of Fransmart, said: “The Halal Guys has an incredible reputation, and its franchisees are always eager to expand into new markets. But no two territories are exactly the same, and it’s important to grow in a way that’s strategic and profitable. The small footprint and flexibility of cloud kitchens enables franchisees to unlock opportunities in desirable markets, while avoiding typical barriers like high rent or infrastructure costs.”

The Redwood City DoorDash Kitchens is the online food delivery services’ first shared commissary. Delivery orders at the location are available to customers in Palo Alto, Redwood City, Menlo Park, Atherton, San Carlos, Belmont, and Woodside.

The Halal Guys concept currently operates four carts and 95 restaurants, with 400 more locations in the pipeline.

The Halal Guys, which has partnered with franchise development company Fransmart, is actively looking for experienced multi-unit foodservice operators to develop additional franchises in major markets across the United States and internationally.