Bitty & Beau’s Coffee rolls out new mini, mobile franchise model

A coffee franchise that offers employment opportunities for people with disabilities has launched a new franchise platform.

Bitty & Beau’s Coffee has introduced its new Mini Cruiser Franchise—a mobile coffee trailer that provides franchisees with a more accessible, flexible, and affordable revenue vehicle.

The Mini Cruiser offers a simplified operating model that requires a much lower investment than a traditional brick-and-mortar location, according to Bitty & Beau’s. Additionally, the mini cruiser is a fully-equipped coffee trailer that can be transported to festivals, schools, churches, sporting events, corporate campuses, farm markets, and private events.

Founder comments

“We’ve always believed that changing the world begins with creating opportunities for people to belong,” Amy and Ben Wright, founders of Bitty & Beau’s Coffee, said in a statement issued by the company. “The Mini Cruiser allows more entrepreneurs to join our mission while bringing meaningful employment and powerful human connection to communities everywhere.”

Bitty & Beau’s already has a mobile business model for larger coffee cruisers. The coffee franchise’s original mobile model has nine locations in Arizona, Nebraska, North Carolina, Ohio, Pennsylvania, and Texas.

Company growth

Founded in Wilmington, North Carolina in 2016, Bitty & Beau’s has grown to 25 brick-and-mortar and mobile locations altogether while employing more than 500 people with disabilities throughout its system.

Mini cruiser benefits

“Designed for entrepreneurs, families, community leaders, and mission-driven business owners,” according to Bitty & Beau’s, the brand adds that the Mini Cruiser provides “a unique opportunity to generate income while helping change the way people see people with disabilities.”

“Every Mini Cruiser that hits the road expands our ability to create jobs, spark conversations, and remind people that everyone deserves to be seen, valued, and included,” Ben Wright said. “This is much more than coffee. It’s a movement on wheels.”