beem® Light Sauna: The Franchise Behind Next-Level Wellness

As infrared sauna use becomes more mainstream, big-box retailers and online marketplaces are flooded with affordable over-the-counter options. On the surface, this seems like a win for accessibility, but the experts at beem® Light Sauna say that not all infrared saunas are built with the same standards, materials or long-term user outcomes in mind. That’s what sets this franchise’s services apart. By Jessica Petrucelli

As infrared sauna use becomes more mainstream, big-box retailers and online marketplaces are flooded with affordable over-the-counter options. On the surface, this seems like a win for accessibility, but the experts at beem® Light Sauna say that not all infrared saunas are built with the same standards, materials or long-term user outcomes in mind. That’s what sets this franchise’s services apart.

“Many mass-produced units are made with low-grade plywood or particle board, adhesives containing formaldehyde and synthetic finishes and sealants,” said Jonathan Dibernard, director of education for beem Light Sauna, a wellness franchise that offers private infrared sauna experiences, enhanced with integrated chromotherapy. Guests can also choose a social sauna setting if they chose to bring a friend, or opt for dedicated, private red light therapy session.

“When these materials are exposed to heat, they can release volatile organic compounds into the air,” he continued. “Instead of detoxifying, users may actually be inhaling harmful chemicals during their session.”

Dibernard says that many infrared saunas often are marketed as wellness tools but compromised materials can undermine that goal entirely. That’s why beem Light Sauna is considered next-level wellness.

“Unlike many big-box saunas, which often prioritize cost and mass production over long-term performance, beem Light Saunas are built with a different standard in mind,” Dibernard said. “While lower-cost units can struggle with inconsistent heat, higher EMF levels and materials that may off-gas over time, beem focuses on creating a cleaner, more controlled environment from the ground up.”

By combining high-performance infrared technology with a strong commitment to safety, purity and consistency, every session delivers even effective heat without the common trade-offs. It’s the difference between a sauna that simply gets hot and one that’s intentionally engineered for how people’s bodies respond to that heat.

Additionally, according to Dibernard, education is a key differentiator in the beem Light Sauna experience. While in-home saunas offer convenience, the brand emphasizes guided onboarding and science-backed marketing to help customers understand not just how to use the technology but why it’s more effective.

That attention to detail, premium components, thoughtful design and strict quality standards are what sets beem Light Sauna apart. Instead of guessing what you’re getting, you can trust that every session is reliable, safe and genuinely restorative.