TL;DR
Welcomemat Services plans to expand its services in central Pennsylvania, targeting new residents and providing them with welcoming packages and local discounts. The company has identified Hershey-Harrisburg and Lancaster-York areas as development locations.
Welcomemat Services recently named central Pennsylvania, specifically Hershey-Harrisburg and Lancaster-York areas, as development locations to expand the franchise. The marketing tech company targets new residents in the area and provides them with a welcoming package that includes promotional items, gift cards and discounts to locally owned shops in town.
"If captured early, you have the highest probability of having them become regular customers," Mattingly told Central Penn Business Journal.
Welcomemat has recently expanded their services to help their clients on digital marketing efforts. This work also helps business track data on customers to tailor their product and services offerings.
Mattingly noted that the central part of the state has good residential movement and many locally owned businesses so is a prefect market for Welcomemat.
This story was originally published in 1851 Franchise on June 1, 2017. Burnaze summarizes and links to the original reporting.
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