How Fitness Premier 24/7 Club Keeps Its Start Up Costs Far Below the Industry Average

Fitness Premier 24/7 Club is a franchisee-first team dedicated to helping first time entrepreneurs and fitness enthusiasts become business owners. As a part of this approach, Fitness Premier 24/7 Clubs is designed to succeed in smaller markets (between 15,000-20,000 in total population) with a flexible footprint and streamlined operations — all factors that help keep startup costs significantly lower than those of its competitors.

The initial investment of only $39,999 comes with a startup guide, initial training, marketing assistance, a proven system, an equipment package, site selection and build-out assistance, distinctive image and interior design, an operations manual and employee hiring/management quality controls.

For an annual 6% royalty contribution, franchisees receive staff support, group vendor savings, a personalized web page, social media support, preferred vendor savings, a marketing catalog, research and development into new services and systems, administrative support, ongoing training and more.

“Our corporate team has worked with many other franchisees in the past, and we know how to create an affordable franchise opportunity,” said Kathy Mecklenburg, director of operations and HR for Fitness Premier 24/7 Clubs and multi-unit owner herself. “Yes, there are franchise fees and start-up fees, but we’ve designed our model to be financially attainable and less expensive than the competition. We are also there to help prospects find financing, and we have people who can help guide them to make sure it is the right investment for them.”

Fit For You Franchising is a franchisee-first franchisor and franchisee consultancy. It is the franchisor behind low-cost group-fitness franchise fitWAVE as well as Fitness Premier 24/7 Clubs, a larger-box fitness brand. As a franchisee consultancy, Fit For You offers guidance for future franchisees on finding the best fit for their personal and financial goals. Fit For You is run by Jason Markowicz, a former multi-unit franchise owner of Massage Envy and current developer of Prose Nails, a membership-based nail salon. For more information, visit *