IFA: Catherine Monson Elected Secretary of the International Franchise Association

For the past seven years, Catherine Monson has been working as the CEO and President of FASTSIGNS International, Inc., a leading sign, graphics and visual communications brand. And now, she’s bringing her experience and expertise to the International Franchise Association after being elected its new secretary.

“Catherine Monson brings more than 30 years of experience and leadership in all aspects of franchising to this position, which benefits the IFA and its members,” said IFA Chairman and managing partner for NRD Capital Aziz Hashim in a press release. “Catherine’s dedication to the franchise business model will be invaluable as we continue to promote the positive contributions franchising brings to economies and communities around the world.”

Monson has a long history of success within the franchising industry—despite joining FASTSIGNS International, Inc.’s team during an economic downturn, the brand has seen growth in every area from the number of locations to system-wide sales. She also has knowledge of the IFA through her roles on the association’s board, Executive Committee and Franchisor Forum.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.