USA Insulation Eyes Connecticut For Continued Growth

USA Insulation, the 80-plus-unit insulation franchise under the Threshold Brands umbrella, has its sights set on Connecticut for continued franchise expansion. As part of its push up the East Coast, the company is ready to bring quality insulation to the state, with four units available across the Stamford-New Haven coastal area. Each USA Insulation location provides, on average, seven jobs.

“We have identified Hartford, and other markets within Connecticut as primed for growth,” said Threshold Brands Chief Growth Officer Ron Bender. “As we continue to expand across the country with hard-working and determined franchisees, we are confident Connecticut is a great next step for the brand.”

The USA Insulation franchise has emerged as the leading provider of home insulation services as homeowners and renters increasingly prioritize energy efficiency. Fueled by this momentum, the brand is aiming to open more than 20 new locations in 2023, including the first in the state of Connecticut.

In addition to a rising population, Connecticut has seen a rare influx of residents from other states, likely due to New Yorkers and others relocating after the pandemic. As a result, the housing market of Connecticut is reaching unprecedented highs — the Hartford area was recently named Realtor.com’s No. 1 Top Housing Market for 2023. With so many new homeowners and sellers looking to renovate, the need for insulation is only going to rise.

“There is never a bad time to insulate,” said Bender. “Poor insulation allows conditioned air to escape a home while letting outside air in, which leads to a lot of wasted money on inefficient heating and cooling.”

About 90% of the country’s residences are considered under-insulated, according to the Insulation Institute. Home insulation represents a $10 billion industry spending within the growing construction industry and is expected to rise with approximately 2.7% growth projected.

For franchisees looking to take advantage of that demand, USA Insulation offers a proprietary product, a tried-and-true model and a strong network of support to promote immediate success and greater ROI. The brand is poised to dominate the booming home insulation segment and is looking to establish new franchise territories in key markets like Connecticut across the country.

“With 35-plus years in business, USA Insulation franchisees have access to a wealth of knowledge, from in-depth training at the Franchise Support Center to operations software,” said Bender. “You don’t have to have prior experience owning a business or working with insulation; the company is eager to teach new prospects about the brand, its services and the industry as a whole. In Connecticut and beyond, the time has never been better to join the USA Insulation family.”