Little Caesars Debuts Big! Big! Blind Box Packed With Collectibles and Apparel

Little Caesars is entering the growing mystery-box merchandise trend with the launch of its new Big! Big! Blind Box, a limited-time release featuring branded collectibles, apparel, and novelty items.

Launching May 26, the Big! Big! Blind Box will retail for $19.99 and contain more than $200 worth of merchandise, according to the company. Each box will include a different assortment of items, ranging from Pretzel Crust-themed rugs and grill spatulas to holiday ornaments, apparel, and other collectible products.

Little Caesars said the program is designed to tap into the popularity of surprise-based retail experiences and collectible merchandise drops, which have gained traction across consumer brands and restaurant chains in recent years.

The company described the offering as larger than comparable mystery-box products currently on the market, with no two boxes containing the same combination of merchandise.

The limited-time boxes will be available while supplies last.