Kidcreate Studio Looks to Inspire Creativity and Strengthen Communities in Dallas, Texas

Kidcreate Studio is gaining a lot of attention. Last year, the children’s arts and crafts franchise saw six franchisees sign on for 13 new locations. And this year, the brand has already signed two three-unit deals and is set to open four new locations in the coming months.

Dallas market growth

With this exciting national growth brewing, Kidcreate Studio is now seeking franchise partners who are passionate about making a lasting positive difference in Dallas, Texas.

Kidcreate Studio sees the potential for up to 10 locations in the Dallas area. Each studio creates between five and 20 new local teaching positions. Kidcreate Studio has already kicked off its growth in the state, awarding one of the brand’s first franchise licenses to Vanessa Cancel, a former restaurant manager in Mansfield, Texas.

“In my opinion, Texas is very family-oriented,” Cancel said. “Parents love to expose their children to a lot of things, from sports to nature parks. Parents are always looking for options and love their kids to be out and about instead of indoors. Many are also aware of the benefits of art and being creative, and they want to expose their kids to all of that.”

Rolling onward thanks to growth momentum in Texas, Kidcreate Studio has begun attracting interest in the Dallas market. “Dallas has a great mix of demographics that would benefit from our programs,” said Brent Dowling, President of Kidcreate Studio. “Additionally, the growth of franchises across Dallas is strong. Dallas consumers have an appetite for brand stability and name recognition—they gravitate toward known franchises they can have confidence in.”

The total initial investment for a Kidcreate Studio ranges from $108,800 to $231,750. The brand also offers a 10% discount to military veterans. Each 1,000 to 1,500 square-foot studio is best suited for locations like strip malls and plazas and is built on a simple turnkey “business in a box” model to set franchisees up for success.

Business model and revenue

The brick-and-mortar locations are just home base. Kidcreate Studio is the only art program to run on a 2-in-1 business model, offering both in-studio and On-The-Go classes, camps and birthday parties. Dallas owners will have the opportunity to make meaningful partnerships with other local organizations, such as private schools and community centers, to deliver a much-needed and flexible service with their On-The-Go division—popular with consumers and an ever-growing revenue stream for franchisees.

In fact, franchisees benefit from four total diverse revenue streams: in-studio classes and camps, the On-The-Go studio, art parties and retail sales. These four specialties, and the opportunity to consistently grow an individual business, play a large role in why Kidcreate Studio boasts some of the highest net profit margins in the industry. In addition to enjoying a lucrative career, owners are able to create their own schedules and enjoy real work-life balance.

“Schools and parents have been very excited, and most have mentioned how something like this was needed, as most art classes and studios are for older kids or adults,” said Cancel, who opened in Mansfield, Texas in February 2018. “They love our day-off classes and camps. Our birthday parties are also very well-received.”

With a launch time of just four to six months, Kidcreate Studio helps make the opening process as speedy and stress-free as possible. From in-person training at the corporate office in Minneapolis to assistance with finishing touches before opening to one-on-one support for the full first year, the young brand is thorough in ensuring owners have all the resources they need to thrive.

Whether Dallas owners are first-time business owners or seasoned entrepreneurs, Kidcreate Studio begins supporting franchisees from the very first welcome call. The Chief Creative Officer and founder of Kidcreate, Lara Olson, is actively involved in the training, illustrating the brand’s family-focused and family-built model. “I oversee our fantastic launch program, so our franchisees get a lot of love from me as a founder and a lot of direction for their business,” said Olson.

Dallas families are already calling for Kidcreate to come to town. The brand’s award-winning curriculum, expertly designed by art education professionals, is geared toward children ages 18 months to 12 years and encourages independence, self-confidence and creativity—skills that will be beneficial throughout participants’ lives. The studios are also uniquely tech-free so that kids can engage in creative activities without screens, a rare and advantageous respite in today’s world.

“As in most other cities, many parents in Dallas feel their kids are spending too much time looking at screens,” said Dowling. “We offer the unique opportunity for parents to drop the kids off for a class or camp to enjoy all kinds of enrichment activities. Kids get to make a great big mess—and have a ton of fun doing it.”

The ideal Kidcreate Studio franchise partner in Dallas is genuinely passionate about community-building and the importance of children’s art education. Entrepreneurs, teachers looking for a change and crafty parents fit the brand well, as do individuals with strong ties to the community, especially when it comes to building the offsite division of the business.

“Our partners have a strong desire to better the community, and to feel like they’re providing a service for kids that will make a real difference in their lives,” said Dowling. “A lot of kids don’t have access to art, and that type of education can really build their self-confidence and lasting life skills. Parents say that Kidcreate has changed their children’s lives for the better, even in terms of helping their progress in school. Our partners have a real, underlying drive to provide that.”