TL;DR
Mosquito Joe plans to expand into the Birmingham, Alabama area, targeting a territory with a large number of single-family households. The company has seen significant growth, more than doubling its customer count in the past year nationwide.
Nationwide mosquito control company Mosquito Joe is looking to expand into the Birmingham, Alabama area. Mosquito Joe COO Brian Garrison told the Birmingham Business Journal why the company is focusing on Birmingham.
"We’ve got a real nice presence along the Gulf Coast, in Tennessee and Atlanta, but we think Birmingham is a great fit for our businesses," Mosquito Joe COO Brian Garrison told the Birmingham Business Journal. "We run a territory based on a certain number of single-family households, and Birmingham is easily a three to five territory location."
Mosquito Joe Franchisee Gail Yongue told the Birmingham Business Journal that the presence of Zika virus has led to a lot of business this year.
"In general, more people this year when calling would be forthcoming about being pregnant and concerns about protecting their pregnancy," Yongue told the Birmingham Business Journal. "I also had customers with kids and the unknown of what zika could potentially do."
Garrison also told the Birmingham Business Journal that Mosquito Joe is not an expert on the virus, but is vital in stopping the spread of Zika.
"We really want to emphasize we’re not experts on the virus, but we can help be part of the solution," Garrison told the Birmingham Business Journal. "We have more than doubled our customer count in the past year nationwide. We’re well north of 60,000 customers and we expect that will continue. The spike has really been in call volume for prospective franchisees and for customers particularly since mid-August when the CDC announced there was locally transmitted Zika."
In this story
This story was originally published in 1851 Franchise on October 10, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
