Frios Gourmet Pops Names Jennifer Rogers as Brand President

Jennifer’s background makes bringing joy through frozen treats feel like second nature. Her family was in the ice cream business, and her grandfather’s shop, affectionately named "Turks", was a local hangout where her parents first met. While Turks has long since closed its doors, the family tradition of bringing people joy through food lives on as Jennifer continues her own "sweet ride" with Frios. But beyond fun, she’s laser-focused on making Frios a leading brand known for its fresh, handmade pops and genuine connection to the communities it serves.

"Jennifer brings not only a wealth of experience but also a passion for creative, out-of-the-box thinking paired with smart, data-driven strategies," said Cliff Kennedy, CEO of Frios Gourmet Pops. "From the moment she joined, Jennifer’s been a game-changer—her enthusiasm, expertise, and collaborative approach have elevated our brand over the last two years. Now, as President, she’s uniquely positioned to drive Frios to new heights, building on our shared vision and leading the charge in innovative growth strategies that empower our franchisees and fuel our brand’s future.

I couldn’t ask for a better partner to shape the next chapter of Frios.”

"My heart is in creating spaces where people can pause and find joy, and Frios embodies that spirit like no other brand," Jennifer shared. "Our modern-day ice cream trucks are about more than just pops—they’re about sharing fun, nostalgia, and real moments of happiness. I’m excited to drive this amazing brand forward and continue spreading smiles in every city we reach."