Jellystone Park Names Veteran Operator Steve Stafford Franchise Sales Director

Yogi Bear’s Jellystone Park Camp-Resorts has hired Steve Stafford as director of franchise sales. He joins the company after serving 13 years as general manager of the North Texas Jellystone Park location near Fort Worth.

Jellystone Park Camp-Resorts are renowned for their attractions such as pools and water slides, non-stop family activities, up-close fun with the Yogi Bear characters, and glamping-style accommodations. In his new role, Stafford is responsible for recruiting new franchisees and helping them transition their properties to the Jellystone Park brand.

“I fell in love with Jellystone Park when I saw the special way it brings families together,” he said. “Owning and running a Jellystone Park is more than a business; it’s a rewarding experience.”

Stafford will represent Jellystone Park at several upcoming industry conferences including:

• California Outdoor Hospitality Association, March 28-29, Roseville, Calif.

• Texas Association of Campground Owners, April 25-26, Conroe, Texas

• Florida and Alabama Campground Association, May 9-11, Daytona Beach, Fla.

• Arizona Association of Campground Owners, June 7-9, Fort McDowell

“Steve brings a unique perspective to his new position, given his experience in converting an independent campground to a Jellystone Park location and successfully operating it for many years,” said Rob Schutter, president of franchisor Camp Jellystone.

Prior to joining the North Texas Jellystone Park, Stafford worked as a university counselor and administrator. Earlier in his career, he served as an elementary and middle school educator and coach.