TruFusion Fuels Nationwide Expansion Through Franchise Development

TruFusion announced today the recent opening of its newest studio in Denver, marking the brand’s first location in the state of Colorado. In addition to this latest opening, TruFusion has new studios slated to open in San Antonio, San Francisco, Austin, West Hollywood, Ballard, Pittsburgh and Houston by early 2021.

“Over the course of 2020, our franchisees remained our number one priority as we all navigated the unknown together while keeping the safety and well-being of our TruTribe at the forefront of our collective focus. COVID may have temporarily shifted our original grand opening timelines, but investing in our existing locations and ensuring the business was strong laid the foundation for us to reignite our growth efforts when the time was right,” said Kari Comrov, President of TruFusion. “The new Denver franchise opening is just the beginning of what’s in store for TruFusion.”

In addition to TruFusion’s strong opening pipeline, the fitness franchise concept’s growth has fueled a steady surge of franchise development, with plans to also expand its footprint in markets such as Salt Lake City and Atlanta through new and existing franchisees. This growth is propelled by TruFusion’s ongoing innovation that has supported franchisees throughout the recent pandemic, including investments in a dynamic online platform and the debut of a new studio prototype.

“The opening of our first studio in Denver marks the first of several TruFusion locations we plan to open, and we’re excited to be a part of this innovative concept’s growth,” said Brett Cortese, owner and operator of TruFusion Denver.

TruFusion’s innovative approach to group fitness and yoga has differentiated the brand from other fitness franchise concepts, offering an extensive variety of heated and non-heated boutique-style classes all under one roof.