TL;DR
Honest-1 Auto Care plans to open 30 franchise locations in the greater Houston area over the next five years. The brand is targeting women and millennials with transparent communication and eco-friendly practices.
In the next five years, Honest-1 Auto Care is looking to open 30 franchise locations throughout the greater Houston area. The Scottsdale, Arizona-based franchise is currently negotiating a lease in the Pasadena location of Houston.
“Houston’s the fastest-growing city in the country, I believe,” Chuck Fasnacht, region developer at Honest-1, told the Houston Business Journal. “The amount of growth that’s going on there is incredible, and we want to be a part of it.”
Honest-1 plans to spread its message in the Houston community by targeting women and millennials with transparent communication of the repair process and eco-friendly practices.
The brand is looking to open 30 locations in Houston and is searching for the right people to help build the brand in the market.
In this story
This story was originally published in 1851 Franchise on June 11, 2015. Burnaze summarizes and links to the original reporting.
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