BabyBallers set to launch in Australia this year

BabyBallers, a soccer education franchise with more than 50 locations in the U.K., has announced plans for Australasian growth.

The team behind the brand plan to open their first locations in Australia later this year, with the goal to have a presence in major cities throughout the country and regional areas including New South Wales, Victoria, Queensland, and Western Australia.

This expansion is being helmed by DC Strategy, an Australia-based franchise consultancy firm founded by Rod Young in 1983.

“We started talking to DC Strategy about launching Down Under in early 2020 and had to rearrange our timelines after COVID delayed some of the processes,” said Chris Elms, a member of BabyBallers’ franchise growth team. “We’re now at the perfect position to get things started and already have interested franchise partners ready to kick-off.”

BabyBallers was founded back in 2015 in Chelmsford, Essex, and quickly became popular with young children that had a love for soccer. After a successful start, the brand began franchising in 2017, and went international to Belgium last year via a master franchising agreement.

“BabyBallers helps get children ready for not only soccer but for their future lives at school and beyond. Having three children myself, I can absolutely see the benefits of integrating this business into our local neighborhoods,” said James Young, head of sales and development at DC Strategy.

“We have already seen an influx of inquiries and we look forward to helping this incredible brand grow in Australia and potentially New Zealand too!”