My Favorite Muffin® Targets San Antonio for Its Next Phase of Franchise Development

My Favorite Muffin® isn’t just your local neighborhood bakery—although it has all the heart, friendly atmosphere and Southern hospitality of one.

“Southern hospitality has always been at the center of My Favorite Muffin, from day one,” said Leslie Walters, the gourmet-muffin brand’s Director of Marketing and Design. “When we look at San Antonio and see that the culture there is really one focused around comradery, community and sharing, we know that My Favorite Muffin will do well there.”

Indeed, My Favorite Muffin is the only gourmet-muffin-focused franchise concept in the baked goods space, enjoying a best-in-class menu of 30 different daily muffin varieties and a business mix of 50% gift and catering sales, all to the delight of consumers. The concept affords guests a premium selection of breakfast, dessert, gifts and snacks—and also caters for office meetings, birthdays, visits with friends or celebrations of any kind. That combination of variety and quality means that a My Favorite Muffin purchase on behalf of a colleague, friend or loved one carries all the “warm” generosity that has become a hallmark of Southern.

Walters also pointed out that My Favorite Muffin aligns well with San Antonio’s unique culture and tourism appeal.

“You have a lot of foodies in San Antonio who will respond positively to our wide variety of muffin flavors,” explained Walters. “But you also have a lot of tourism, and nothing satisfies when you’re in transit quite like a delicious, gourmet muffin.”

According to the San Antonio Business Journal, there were over 37 million tourists drawn to the historic city back in 2017 and the city itself is gaining popularity year after year.

“San Antonio really is a thriving market for food franchises because it is one of the fastest growing cities in Texas and has become a hot food destination,” added Brian Evans, My Favorite Muffin’s Franchise Development Lead.

In addition to a San Antonio-aligned offering that positions franchise owners for success in the market, My Favorite Muffin also brings a tailored franchise opportunity to the table for prospective franchisees. The gourmet muffin concept can be operated within the framework of two different business models: a lower-cost muffin bakery concept or a full-service café.

This provides franchisees with the choice to opt for a lower barrier of entry, should they so choose, when they sign on with the brand. My Favorite Muffin is guided by a leadership team with the industry knowledge and experience to drive explosive franchise growth in San Antonio and beyond, and is backed by franchisor BAB Systems, Inc., which also franchises and/or licenses Big Apple Bagels® and Brewster’s® Coffee. The delicious muffin brand is therefore guided by a leadership team with the industry knowledge and experience to drive explosive franchise growth, in San Antonio and beyond.

“We’re currently reaching out to key decision makers and restaurateurs in the market for strategic partnerships,” Evans said of My Favorite Muffin’s franchise development strategy in San Antonio. “And we’re leveraging targeted digital campaigns to get the word out.”

Evans believes that San Antonio could comfortably hold up to five My Favorite Muffin locations, and that the brand is open to providing initiatives for franchisees signing on as multi-unit area developers and early signers.

“We look forward to awarding locations to passionate franchisees in the market who are looking for a gourmet bakery concept without the higher cost of entry and inflated royalties of the competition,” said Evans.

Startup costs for a My Favorite Muffin Gourmet Muffin Bakery franchise range from $234,000 to $338,000 for a full store or $96,500 to $268,000 for a satellite store. For more information, please visit ***