ARCpoint Labs Utilizes Franchise Navigator’s Time-Tested, Values-Based Assessment to Find the Right Franchisees

Recognize, evolve and adapt. That’s been the mantra of ARCpoint Labs since the brand joined the franchise industry 10 years ago. Now, as the brand enters a second decade in franchising, it’s that commitment to proactive evolution that has fueled ARCpoint’s rapid expansion and impressive success since the beginning.

In just 10 years, ARCpoint Labs has grown to open locations in more than half of the United States—nearly 100 to be exact. But according to Randy Loeb, the vice president of franchise development for ARCpoint Labs, growth didn’t always come easy for the brand. In fact, when he first joined the brand in 2010, they were struggling to identify the right franchisees to help spearhead growth throughout the country. That’s when Loeb turned to Franchise Navigator—an assessment that he had been familiar with and respected for over a decade.

“When I first joined ARCpoint, we never really established what our ideal franchise owner looked like. Franchise Navigator was the first tool we implemented to identify who our best owners were. It really helped us in learning that our current top franchisees are middle- to upper-management individuals with a sales or sales management background,” Loeb said. “Having that information available to us has allowed us to only spend time with leads that we know will be fruitful and to stop wasting our time with the candidates that are wrong for our system.”

According to Loeb, since using Franchise Navigator, franchisees are breaking even at a third of the time since they started using the service. And each year, the brand continues to grow. In fact, this January, ARCpoint was ranked in Entrepreneur’s Franchise 500 listings as No. 120. It also ranked No. 1 in its category. And Loeb quickly attributes much of that success to Franchise Navigator.

“In just 10 minutes, a candidate can complete the Franchise Navigator. The results are immediate since it’s a web-based system. The biggest benefit of all of this is the ability to quickly decide if a candidate trends more or less like our most successful franchise owners. This way, we don’t waste the candidate’s time or my time and ultimately the Franchise Navigator has helped us build a stronger franchise system with high quality operators,” Loeb said.

Today, Loeb has every single prospect take the Franchise Navigator assessment as they’re going through the due diligence process. He compares the process to taking a long road trip—a traveler can either navigate aimlessly down an unknown path, or they can utilize a map or GPS system to help them get to the end point. The latter is Franchise Navigator.

“Wouldn’t you rather know ahead of time where you want to go and how to get there? It’s all about establishing what you’re looking for. Do you want quality of owners or quantity? If you want quality, use Franchise Navigator. If you’re interested in quantity, then it’s best to drive down that road without a map,” Loeb said.