HealthFitness Acquires Corporate Fitness Works, Bolstering Reach

HealthFitness, a provider of fitness, wellness, and injury prevention programs and a Trustmark company, has acquired Corporate Fitness Works (CFW), an on-site and virtual fitness management solutions provider that manages 70 corporate fitness centers.

The move bolsters HealthFitness, which will now serve over 200 clients at more than 360 sites nationwide, and follows two other acquisitions by HealthFitness: the purchase of Midtown Health in 2021 and Professional Fitness Management, LLC (ProFIT) earlier this year.

Corporate fitness services

Under its corporate fitness arm, HealthFitness offers services such as custom-designing spaces with features such as spas, aquatics, recreation programs, intramural sports, or open-air facilities designed in partnership with BeaverFit. The company also offers health and fitness programs, lifestyle coaching, personal and small group training, virtual and on-site group fitness, fitness and wellness challenges, educational webinars related to health and well-being, and more.

The company acquired CFW from co-owners Beth and Michael Vivio.

Acquisition reaction

“We have admired and respected Corporate Fitness Works as a strong competitor for many years,” HealthFitness president Sean McManamy said. “This brings together two industry leaders with strong capabilities, a wealth of experience and talent, and a shared commitment to offer innovative solutions to clients and build community and connection among members.”

Michael Vivio, CFW’s CEO, said, “Our choice to sell Corporate Fitness Works to HealthFitness is a direct result of the company culture and reputation they enjoy. Our employees will be in good hands.”

Trustmark CEO Kevin Slawin said the deal advances Trustmark’s strategy to grow both organically and inorganically.