CNBC: Chicken wing prices soar

Buffalo Wings & Rings CEO Nader Masadeh is addressing soaring wing prices, seeing opportunity in the situation.

Read the original at 1851 Franchise
CNBC: Chicken wing prices soar

TL;DR

Buffalo Wings & Rings CEO Nader Masadeh addresses soaring chicken wing prices, seeing opportunity for the brand. The prices are 40% higher than their ten-year average, affecting the franchise's over 60 locations across the US.

Wing prices are soaring, and that's causing franchise brands like Buffalo Wings & Rings to take the price increases head on - however, the Cincinnati-based elevated sports restaurant franchise also sees opportunity in the situation. Recently, CNBC spoke with Buffalo Wings & Rings CEO Nader Masadeh about the fact that wings are 40 percent higher than their ten year average.

"Our product for bone-in, and actually even boneless, are both fresh, never frozen. What that means is that they're both commodities. The pricing is changing every week. So we never know what the price will do every week for both bone-in and boneless," Masadeh told CNBC.

Buffalo Wings & Rings has been open for more than 30 years so has seen these ebbs and flows before, and the company thinks these higher wing costs will price some competitors out of the market. The company created a chicken wing task force to deal with the higher wing prices at their more than 60 locations across the U.S.

In this story

This story was originally published in 1851 Franchise on October 3, 2017. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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