TL;DR
Alberto Garcia, a former McKinsey & Company executive, finds stability as a Farm Stores franchisee and Area Representative in Florida. Garcia owns one Farm Stores location and predicts the brand will expand to 20 more locations in South Florida within the next two to three years.
For Alberto Garcia, a dedicated and passionate entrepreneur, taking risks is second nature. That’s why he was pleasantly surprised to find stability when he decided to pursue a career with Farm Stores, both as a franchisee and as the brand’s Area Representative for East Miami-Dade County and Broward County in Florida.
Garcia is no stranger to being in business—he boasts years of experience at top companies like McKinsey & Company, PricewaterhouseCoopers and Morgan Stanley, just to name a few. But Farm Stores provided him with a unique opportunity to be involved with a business model that’s predictable.
“Customers consistently come back to Farm Stores because they love our concept. We’re selling them daily and weekly food essentials like milk and bread through a drive-thru—no one else does that,” said Garcia. “Once franchisees like myself have a solid consumer base established, Farm Stores is a stable business. That’s not something a lot of people can say.”
Garcia was initially drawn to Farm Stores because of its concept. The brand has a unique, competitive edge in the grocery industry—it’s been selling dairy, produce, baked goods and pre-cooked meals through a drive-thru since 1957. Garcia also decided to invest with Farm Stores because of the brand’s commitment to helping its franchisees succeed.
“Farm Stores’ strengths are built right into its system. When you combine the convenience of a drive-thru with an established brand and business model that’s been around for nearly 60 years, success becomes a matter of simply executing an already proven plan,” said Garcia.
Right now, Garcia owns one Farm Stores location. But with multiple opportunities for growth in both Miami-Dade and Broward counties, that number is likely to grow. The brand is new to franchising, so that opens the door for both current Farm Stores owners and new entrepreneurs to become a part of the brand’s rapidly growing franchise system. Garcia predicts that within the next two to three years, another 20 Farm Stores locations will be up and running across South Florida.
“Farm Stores is unique because while it’s a part of the grocery industry, it’s still very much a community store. We really care about the quality of our products and customer service,” said Garcia. “Our customers know that it’s going to be a good experience every time they shop with us, which is why we’re able to expand.”
It’s clear that Farm Stores’ model is working—consumers are reacting positively to the brand across Garcia’s territory. He credits that success to the brand’s commitment to providing fresh, quality products and maintaining its reputation as a local grocery store.
“Local business is the future, and Farm Stores is no exception,” said Garcia. “Through our strong business model, marketing and excellent customer service, we’ll continue to grow and become a part of new communities.”
In this story
This story was originally published in 1851 Franchise on May 18, 2016. Burnaze summarizes and links to the original reporting.
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