TL;DR
Krispy Kreme, Inc. is entering France through a joint venture with Columbus Café to bring its Original Glazed Doughnuts to the country in summer 2023. The joint venture will open in Paris, leveraging Krispy Kreme's doughnuts and Columbus Café's market expertise.
October 04, 2022 - Krispy Kreme, Inc. (NASDAQ: DNUT) (“Krispy Kreme” or the “Company”) is excited to announce a joint venture between Krispy Kreme and Columbus Café through its holding company, Wagram Finances, Inc. (“Wagram”) to bring one of the world’s most loved sweet treats to France in the summer of 2023. Opening in Paris, Krispy Kreme will bring our melt-in-your mouth fresh doughnuts and array of beverages, leveraging Krispy Kreme’s legendary doughnuts and Wagram’s market expertise.
Krispy Kreme’s President and CEO Mike Tattersfield said, “We could not be more thrilled to bring an American classic as well as premium, locally inspired doughnuts to France with a terrific partner in Columbus Café. Western Europe is a very important area of focus for the Company and we believe Paris, the city of Lights and Love, is the perfect city to embark on that journey.”
Columbus Café CEO Nicolas Riché commented, “We are excited to join Krispy Kreme to bring these amazing doughnuts to Parisians and all of France. Krispy Kreme’s passion for delivering joy and fun to people with sharing occasions and celebrations combined with the local and operational expertise of Columbus Café will be a recipe for sweet success.”
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This story was originally published in Franchising.com on October 5, 2022. Burnaze summarizes and links to the original reporting.
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