TL;DR
Le Macaron plans to expand with 12 new franchise locations across North Texas, led by founder Rosalie Guillem and her daughter Audrey Guillem-Saba. The French macaron shop has established itself as a leader in the industry, serving handmade pastries and other cafe offerings.
Rosalie Guillem, founder and CEO of Le Macaron, was born in the Provence region of France, but has since moved to the states. Along with her daughter Audrey Guillem-Saba, Rosalie opened the first Le Macaron location—the first-ever macaron franchise in the United States—in Sarasota, Fla. in 2009.
"We were thinking about what we could bring to this wonderful country that has everything," Rosalie said to the Dallas Morning News. "They didn't have macarons."
As macarons have grown in popularity, Le Macaron has established itself as an original, authentic leader in the industry serving handmade, delicious french pastries to the masses. Each shop sells about 20 varieties of macarons as well as a suite of other cafe offerings including coffee, eclairs, french gelato, cakes and more, varying by location.
The Dallas Morning News reported that Le Macaron’s founders are interested in the Dallas-Fort Worth market due to the high concentration of malls, stadiums and festivals. Frisco resident and Le Macaron franchisee Jonathan Hanley, who owns Texas’ first Le Macaron inside the Frisco mall, is considering more locations in the area.
In this story
This story was originally published in 1851 Franchise on October 15, 2019. Burnaze summarizes and links to the original reporting.
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