Los Angeles Business Journal: Dairy Queen Brings its Sweet Treats to Hollywood

Iconic ice cream brand Dairy Queen® is planning to take their sweet treats to Hollywood, and is looking to open 50-60 locations in the Los Angeles, Orange County and San Bernardino County areas.

“Those four counties represent one of the most populated areas and probably one of the biggest restaurant markets in the country,” Mike Mettler, director of national franchise sales at American Dairy Queen Corporation, a subsidiary of Berkshire Hathaway, said to the publication. “They really represent one of the biggest growth opportunities for Dairy Queen as a brand.”

The Southern California development would include the company's fast casual concept DQ Grill & Chill®, which expands the frozen treat menu to offer burgers, sandwiches and wraps to compete with major QSR brands.

“The cost of real estate has risen and competition in our segment has increased, so it’s important to be in the right location,” said Mettler, adding it must be a stand-alone building able to accommodate a drive-thru. “To get the right location, we need a broad menu so people come more frequently.”