Heyday Skincare Continues Expansion in Los Angeles County

Founded in 2015, Heyday quickly disrupted the wellness industry by meeting the demands of the modern day customer. Focused exclusively on skincare, Heyday provides customized, conversational treatments that are formulated personally for you by a licensed esthetician. The experience is highly curated to reinvent skincare as approachable.

Heyday combines a frictionless, digital-first booking experience with a sleek and gender-neutral design, to uplift silencing barriers and invite customers to learn directly from skin experts. Both, online and in-shop, customers receive individualized product recommendations to meet their unique goals and needs. All with the hope to always empower customers to be their best self.

• "We're thrilled to expand in the Los Angeles market and open the first Heyday location in the South Bay," said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners.
• "We're continuing to see a growing demand for accessible and quality skincare. Through Heyday's personalized, educational approach, our licensed estheticians are ready to make every day a heyday for Angelenos – starting with the skin they're in."

The New York-based brand currently has 10 corporate-owned locations in New York, Philadelphia, and Los Angeles. Now, the brand is preparing for rapid expansion in markets across the country, with plans to open 300+ shops by 2026.

Heyday is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, Atlanta, Seattle, Phoenix, Denver, Austin, Chicago, Miami and Boston, among other U.S. cities. Start-up costs to open a Heyday range from $574,000 to $755,500.