Griswold Hosts 2023 Franchise Conference; Celebrates Its Live Assured Promise and Charts a Course for Future Growth

PHILADELPHIA, PA – Griswold, the revered name in non-medical home care franchises, hosted its annual franchise conference from October 17-20 at the Drexelbrook Event Center in Pennsylvania, bringing together a vibrant community of owners, directors, key staff members, home office staff, board members and vendor partners to celebrate the ethos of “Live Assured” and to fortify the roadmap for future endeavors.

Conference overview

“This year, we gathered back at our roots in Philadelphia to reignite the spirit of Griswold — a spirit synonymous with care, compassion and assurance,” said Michael Slupecki, CEO of Griswold. “It was an enriching experience that not only celebrated the achievements of our family of franchises but also laid a strong foundation for the collaborative journey ahead.”

The conference was underpinned by Griswold’s enduring promise: Live Assured, a philosophy that promotes a nurturing environment for clients, families, caregivers, employees and the community at large.

Attendees delved into a myriad of sessions aimed at bolstering key operational facets of the franchise. Sessions covered a gamut of crucial topics including caregiver recruitment and retention strategies, leveraging data and analytics to drive business forward and unraveling the digital marketing and advertising blueprint for 2024.

Awards were also bestowed upon high-performing franchisees in a gala event, recognizing their exemplary contributions and aligning with Griswold’s culture of care and assurance. This year’s awards and winners included:

• The Diamond AwardRecognizes significant growth and consistency over multiple years by doubling revenue over the prior two years and meeting a revenue threshold. Winners:Mirza Donegan in Gaithersburg, MDMichele Running in Libertyville, ILMike and Dorothy Griffin in Wilmington, NC

• The Marketing AwardAwarded for excellent brand image and awareness creation through various marketing strategies. Winner: Brett and Nicole Myhre and their team from Anoka, MN

• The Client & Caregiver Satisfaction AwardCelebrates exceptional client services and caregiver experiences through high satisfaction scores. Winner: Mirza Donegan and her Gaithersburg, MD office

• The New Owner AwardRecognizes significant revenue growth and operational performance in early stages of business development. Winner: Brandon Harrison and Viking Dietrich and the team in West Houston

• The “Griswoldness” AwardAwarded for going above and beyond everyday duties to support the company and fellow franchisees. Winner: Herm and Mary Carter Eick of the Greater Orlando office

• The Beacon AwardRecognizes a franchisee demonstrating commitment to growing and learning while supporting home office programs. Winner: Scott Kaase and team from Ohio

• The Innovation AwardAwarded for demonstrating productive curiosity, embracing emerging technologies and improving operations. Winner: Jim and Teresa Middleton of Broomfield, CO

• The Maryanne Murray Integrity AwardRecognizes impeccable standards of ethics and generates trust within the community. Winner: The Rosen Group spanning PA and VT.

• The Jean Griswold Founder’s Award (Franchisee of the Year)Awarded for excelling in all facets of business including revenue growth, franchise system contribution and implementing best practices. Winner: Bruce McReynolds, Sixto Salas and their team from Greensboro, NC.

Fundraising efforts

Another one of the cornerstone achievements celebrated at the conference was the substantial fundraising for the non-profit organization The Jean Griswold Foundation, with over $120,000 raised so far this year for scholarships that will help caregivers advance their careers in the care field through educational opportunities. A heartfelt speech by Casey Hart, one caregiver scholarship winner, was a poignant reminder of the profound impact of the Griswold community.

“Each scholarship awarded is a testament to the legacy of care and understanding that Jean Griswold championed,” said Slupecki. “There wasn’t a dry eye in the room after Casey’s speech — every member of the Griswold family is so proud to help caregivers like her achieve their dreams and follow their passion for giving back.”

Looking ahead, Griswold is already buzzing with anticipation for its 2024 conference slated for August 7-9 in Chicago. The event is envisioned to be another significant milestone in Griswold's journey, where the franchise family will reconvene to share, learn and build upon the legacy of assurance that defines Griswold.

“As we reflect on the discussions, accolades and camaraderie we enjoyed at this year’s conference, it’s evident that the Griswold community is not just thriving, but evolving to meet the demands of tomorrow,” said Slupecki. “Our journey ahead is full of opportunity and it is clear all of our franchise owners are wholeheartedly committed to helping others Live Assured and making a lasting, positive impact on the communities they serve."

With 170 locations in 31 states, Griswold is one of the country’s top home care companies, providing professional, compassionate caregivers 24/7. Griswold’s “Live Assured” promise gives both clients and their loved ones peace of mind, so they can live without the weight of worry. Griswold helps adults maintain quality of life despite advanced age, onset of illness, or post-surgery recovery through services including companion care, home services, personal care, and respite care.

Founded by the late Jean Griswold in 1982, the company has maintained its founder’s profound sense of empathy for older and disabled adults and those living with chronic conditions. In 2023, Griswold was ranked #267 on Entrepreneur's Franchise 500 and named a 2023 Best of Home Care® Endorsed National Provider. For more information, visit www.

Honoring the founder of Griswold Home Care, Dr. Jean Griswold, The Jean Griswold Foundation is a public non-profit whose primary goal is to support caregivers. Funds raised through private donors, corporations, franchisees, and employees will focus on caregiver education through scholarships.

The Jean Griswold Foundation believes that everyone deserves to age with dignity and the availability of quality caregivers is the key to achieving this goal. By supporting the profession of caregiving in all its forms, communities across the nation will be happier and healthier places to live. For more information, visit www.

The in-home senior care franchise lauded high-performing franchisees, shared best practices and commemorated the $120,000 raised for caregivers through The Jean Griswold Foundation.