Greg Cox Builds Scalable Home-Based Business with BooXkeeping

BooXkeeping franchisee Greg Cox didn’t plan on making franchising his career, but when he left a demanding corporate job in global logistics after 15 years, he knew he wanted to own something of his own. “I had two young kids, and travelled a lot,” he said, “and I thought, ‘If I can do this for somebody else, I could do this for myself.’”

His first step into business ownership was with Baskin-Robbins. One of the locations purchased had been open for 25 years but was failing, and the other was barely holding on. “I bought both of them because I wanted the challenge and I turned them around,” Cox said. “Then I just kept doing it. I kept buying smaller businesses, and I also helped consult.”

Cox gained experience working with struggling businesses and bringing them back to life, among them Dickey’s Barbecue Pit. With his accounting background, he was drawn to the financial side of ownership, often helping fellow business owners understand their profit and loss statements and how to manage them.

Despite his success, Cox grew weary of the daily grind of brick-and-mortar businesses. "I got tired of the landlords, the leases, and a lot of the employees,” he said.

About a year and a half ago, Cox sold off his stores and shifted his focus toward consulting and franchise development. That transition opened the door for a new kind of venture — one that aligned with his skills while providing the lifestyle flexibility he wanted.

Post-pandemic, Cox noticed that more and more of his clients were reluctant to return to long commutes after years of remote work. “A lot of my clients would not look at something if it had to be brick-and-mortar,” Cox said. “They’re only looking for home-based businesses."

Bookkeeping was already something Cox was doing informally for clients. “At least once or twice a month, people were asking me who does my bookkeeping,” Cox said. “I’d normally say, ‘Well, I do it,’ and I’d fix everything for them and move on. But I thought, if I have a brand behind me, software, training, I can blow this out of the water.”

That realization led him to BooXkeeping, a franchise that provides bookkeeping services for businesses.

Cox’s move into BooXkeeping is more than just a new franchise; it’s a natural extension of his career. As a franchise development consultant, he already has a pipeline of business owners who need bookkeeping support.

“I have the background, I’ve got the clients, and now I’ve got the brand behind me where I can actually start doing some people’s bookkeeping regularly and be compensated for it," he said.

With BooXkeeping’s systems and national reputation, Cox expects to scale quickly in his territory, which includes Denton, Flower Mound, Grapevine and surrounding North Dallas markets.

What excites Cox most isn’t just the recurring revenue potential but the chance to make a difference in the lives of small business owners.

“I love the P&L and finances,” Cox said. “It’s not just about bookkeeping — it’s about helping people understand how the P&L works and how to manage it."

For Cox, BooXkeeping represents the best of both worlds: a scalable business that aligns with his expertise and a lifestyle that frees him from the headaches of brick-and-mortar ownership.