Sparkle Squad Franchise Costs, Fees, & Data 2026

Brand overview

Sparkle Squad is an innovative window cleaning, gutter cleaning, house washing, pressure washing and holiday lighting franchise under the Happinest Brands umbrella. This emerging brand leverages over a decade of operational experience to offer a fresh opportunity in the home services market with open territory availability, modern technology and a customer-centric approach.

Sparkle Squad was launched in the United States in 2023 by Chris Stoness, who previously founded the successful Elite Window Cleaning brand in Canada. Sparkle Squad combines over a decade of proven operations with a fresh start and open territory availability in the U.S. market, making it one of the most exciting emerging brands in the home services space.

Mission: To revolutionize window and exterior cleaning through innovation, customer-centric service and operational efficiency.

Vision: To become the most trusted and recognizable name in window cleaning and exterior beautification services across North America.

• “Amazonified” booking process for frictionless scheduling

• Water-fed carbon fiber poles and proprietary “job pods” eliminate ladders, buckets and lifts

• Transparent, flat-rate pricing available online

• Eye-catching branding and fast, efficient service delivery

• Residential and commercial services offered year-round

• Built on more than 12 years of operational insights from Elite Window Cleaning

• Full support from multi-brand franchisor Happinest, which manages more than 850 territories across brands

• Founder-led organization with a focus on franchisee success

• Modern, tech-driven operational model

• Year-round services with recurring revenue streams

• Discounts for veterans, minorities, first responders and multi-unit investors

Sparkle Squad is currently targeting growth in Texas, Florida, Georgia, the Carolinas, Missouri, Colorado, Arizona, Tennessee, Pennsylvania, New Jersey, Massachusetts and Maryland. Candidates should contact the franchise development team to discuss specific opportunities in their markets.

Investment costs

Initial Costs: The estimated initial investment to open a Sparkle Squad franchise ranges from $136,892 to $162,217. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The franchise fee is $50,000, due at the signing of the franchise agreement. Veterans, first responders, and minorities receive a 10% discount on the license fee. Multi-unit owners receive discounted fees for each additional territory.

Ongoing Fees: According to the 2026 FDD, Sparkle Squad franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2026 FDD, 27 franchised locations reported the following revenue data for 2025:

Franchisees attend an intensive initial training program, which includes instruction, hands-on practice and tech integration before launch. Ongoing training and support are also provided.

• Centralized call center for lead conversion and appointment scheduling

• Full suite of marketing services (national and local strategy)

• Dedicated franchise business coach and field support

• Pre-launch and launch planning assistance

• Cloud-based operating platform

• Online booking and flat-rate pricing engine

• Centralized CRM and reporting dashboards

• Proprietary “job pod” vehicle configuration for optimized daily service delivery

• High-performance carbon fiber poles and vacuum systems

• Liquid Capital: $60,000

• Net Worth: $150,000

Prior window cleaning or home service experience is not required. Franchisees should demonstrate strong leadership and customer service skills, as well as alignment with Sparkle Squad’s values of innovation and efficiency.

Sparkle Squad is designed to be owner-operated but can scale into a semi-absentee model over time. Active involvement is encouraged in the early phases of the business.

Sparkle Squad is SBA-approved and can provide introductions to third-party lenders for qualified candidates.

Franchisee experience

Desiree Land, the owner of Sparkle Squad of North Boca Raton-Delray Beach and the brand’s first franchisee brings over 25 years of experience in the tech industry to her new venture. Having worked as a software developer, sales engineer and account manager for major companies like Accenture and IBM, Land was ready for a change after being laid off from her corporate role last year.

“I liked the fact that it was owned by Happinest, which has over 50 years of experience,” Land said. “The call with [CEO] Chris [Stoness] was so much more interesting and exciting than the other brands I talked to. That is kind of when I knew it was time for me to make a move and change my career.”

“It's extremely exciting to be the first franchisee — I’m not shy when it comes to making suggestions and I’m excited to work with the team to help guide the brand in the future,” Land said. “My goal is to build this into an empire — I want to have multiple vans, multiple technicians, and be a big part of the South Florida-South Palm Beach community.”

Market and competition

The U.S. exterior cleaning services market, including window washing, pressure washing and gutter cleaning, is worth over $12 billion and is growing steadily. Increasing demand from busy homeowners, aging populations, and commercial clients has made this a recession-resistant and recurring revenue opportunity.

Key competitors include Fish Window Cleaning, Glass Doctor, Men In Kilts and Window Genie.

1. Initial Call: The process begins with an introductory call designed to help both sides get to know each other. The conversation covers personal interests, business goals and whether the opportunity may be a strong fit.

2. Interactive Program Review: Candidates take a closer look at what day-to-day ownership looks like as a Sparkle Squad franchisee. This step covers expectations, business operations, training, support and other key parts of the model.

3. FDD Review With Q&A: Sparkle Squad provides the full Franchise Disclosure Document for review. Candidates can prepare questions and discuss the details with the franchise team.

4. Speak With Franchisees: Prospective owners connect with current Sparkle Squad franchisees. These conversations offer a firsthand look at the owner experience and the brand’s support system.

5. Founder Call and Discovery Day Invitation: Candidates speak directly with founder Chris Stoness. The call gives both sides a chance to learn more about one another while discussing what to expect from the opportunity.

6. Secure Territories and Discovery Day Prep: Sparkle Squad works with candidates to secure areas of interest and prepare for Discovery Day. This step helps get the details organized before candidates meet the broader team.

7. Discovery Day and Approval: Discovery Day is the final stage of the mutual evaluation process. Candidates spend the day with Sparkle Squad leadership and key support team members to determine whether the fit is right.

8. Agreement Signing and Onboarding: Once both sides are ready to move forward, franchisees sign their agreements and begin onboarding. Sparkle Squad then starts its RAMP process to help new owners prepare for launch.

9. Pre-Opening Training: New franchisees attend five days of pre-opening training at Sparkle Squad’s headquarters in Holmdel, New Jersey. The program covers hiring, client acquisition, marketing, cost control and day-to-day operations.

Timeline: 6 to 10 weeks from initial inquiry to launch, depending on local licensing, training schedule and territory readiness. To get the process started, complete and submit the form on Sparkle Squad’s franchise website.

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