BrightStar Care Sets Eyes on Charlotte Expansion as Aging in Place Continues to Rise

BrightStar Care currently has ten territories open and operating throughout the state, including six in the Charlotte area. According to the U.S. Census Bureau, North Carolina ranks ninth for adults over the age of 65, with eight percent of seniors living in the greater Charlotte area. Of that eight percent, almost 30 percent live alone. The market demographics and aging population matched with BrightStar Care’s business model makes it a prime market for expansion.

To continue momentum, BrightStar Care is seeking franchise partners in Charlotte, Hickory, Mooresville / Statesville and markets across the state such as Winston-Salem, High Point, The Triangle, Fayetteville and Jacksonville.

“The aging population in Charlotte coupled with the fact that there is an undeniable need for quality in-home care services, makes the statewide expansion an exciting development effort for BrightStar Care,” said Pete First, Vice President of Franchise Development. “With that, we are eager to find local business leaders to build on this legacy and bring our first-in-class, quality home health care services to fruition in the area.”

“In Charlotte specifically, in-home care is important as the number of seniors living alone is increasing. Our goal is to make care as simple and comfortable as possible, and the way to do that is through in-home, personalized care plans” said Rampi Hijazin, owner of BrightStar Care Charlotte. “As the aging population continues to relocate to North Carolina, the demand for the services we provide increase along with it.”

In 2025, it is projected that one in every five people living in North Carolina will be over the age of 65. To keep up with the senior growth, BrightStar Care plans to continue expanding throughout North Carolina by adding an additional 15 territories over the next five years.

In addition to the clients a BrightStar Care location serves, each employs RNs, therapists, LPNs, CNAs, and HHAs as part of their care staff. In its search for qualified applicants to expand the brand in North Carolina, BrightStar Care is looking for educated men and women who are self-motivated and have a high level of business acumen. Prospective franchisees must have the ability to manage and lead a team but are not required to have a healthcare background. It is important to note that qualified prospects must have liquid assets of $200,000 or more.

BrightStar Care offers both medical and non-medical private duty home health care services, as well as medical staffing. Each BrightStar Care location employs a Registered Nurse as their Director of Nursing who tailors unique, personalized plans of care for each client and oversees a professional care team of well-qualified, experienced caregivers. The company began franchising in 2005, and has since grown to a $350 million system with more than 330 locations across the United States and Canada.

Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 330 locations which provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care franchise locations across the country employ over 2,500 registered nurses who play a unique role in overseeing the care for each individual client. In addition, BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception.

The company’s agencies have earned more ‘Best of Home Care’ Awards than any other brand. In 2018, the company ranked No. 75 on Entrepreneur Magazine’s Franchise 500 list and was included for the fourth consecutive year on Forbes Magazine’s list of top franchise opportunities.