Joshua Tree Experts Kicks Off 2022 Roadshow to Drive Franchise Development and Brand Awareness

Joshua Tree Experts, the home services franchise that provides tree maintenance, lawn care and pest control services, is taking franchise development on the road. Founder and CEO Joshua Malik kicked off the 2022 Roadshow tour in a new Joshua Tree Experts-branded van to promote brand development, identity and marketing.

As an emerging franchisor, Joshua Tree Experts is using the van to promote franchise development over the next few months. However, it will use the roadshow to showcase how the brand will support franchisees as they onboard. While he’s taking the van to trade shows now, Malik will be taking the van to locations such as Atlanta, Houston, Tampa, Dallas and New Jersey, where he will meet potential franchisees.

“Not only is this adventure great branding, but this roadshow allows me to get immediately involved with prospective franchisees,” said Malik. “In communities where we have leads along the way, I am inviting them for a meeting. They get to meet the founder, which I think means a lot to them right from the beginning. Meeting at the first handshake, and then again at a deal signing, will be an awesome experience.”

Joshua Tree Experts was founded in 2005 as a general tree service and plant healthcare company in Lehigh Valley, Pennsylvania. After building out the internal team, infrastructure and customer base for nearly a decade, Joshua Tree Experts began to find new ways to service their loyal clients. The company organically expanded to offer lawn care services to clients due to customer demand and established lawn care as its own division in 2017. The addition was an immediate success, and in 2020, Joshua Tree Experts decided to expand its services again with a pest control division.

The company now includes multiple revenue streams, which produced 60% of the brand’s 2021 revenue. The brand also saw 20% year-over-year growth this year and rolled over $4.4 million worth of recurring revenue into 2022. That's with only five operating territories in Pennsylvania, so they're looking forward to expanding that footprint with a proven business model.

“I’ve already taken the van to two locations so far, and it’s getting great feedback. Whenever I’m in a town, the number of leads increases. I’m looking forward to the remainder of this year, the stops ahead of us and getting the Joshua Tree brand out there,” said Malik.

Founded in Lehigh Valley, PA, in 2005 by Joshua Malik, Joshua Tree Experts started as a general tree services and plant healthcare company. After nearly a decade of perfecting the business model, Joshua Tree Experts launched new services, including lawn care and pest control, to cater to client demand and offer prospective franchisees multiple revenue streams. In 2021, the brand began franchising. It now seeks qualified franchise owners to bring this much-needed service to markets throughout the country.