Bodybar Pilates Expands Oregon Footprint, Signing Three-Studio Deal in Portland

Steve Robertson and Stephanie Paulson, former nationally ranked tennis players, have signed a deal to open three BODYBAR Pilates studios in greater Portland. They plan to open their first studio in Lake Oswego in 2027, followed by locations in Happy Valley and Beaverton. The couple expects to hire around 10-15 team members per studio, including certified Pilates instructors, front desk staff, sales associates, and studio leadership.

Steve Robertson brings a lifetime of athleticism and dedication to the BODYBAR franchise network. He was a top junior tennis player and a member of the USTA National Junior Team. He earned a tennis scholarship to Boise State University, where he holds the record for the highest winning percentage in program history. After college, he competed professionally, earning multiple victories over top 150 players in the world.

Stephanie Paulson has over 20 years of experience in the fitness industry, having worked as a personal trainer and Pilates instructor. She has a passion for health, wellness, and helping others reach their potential. Steve and Stephanie continue to compete internationally on the ITF World Tennis Masters Tour and have been ranked No. 1 in the country in the Mixed 35s division.

At BODYBAR Pilates, Steve will oversee operations and studio management, while Stephanie will serve as the fitness manager and lead instructor. They believe their combined athletic, business, and fitness backgrounds will make a strong foundation for their studios.

"BODYBAR offered the best combination of premium programming, exceptional studio experience, and a welcoming community," said Stephanie Paulson, co-franchise owner, BODYBAR Pilates Portland. "We want to deliver high-quality, effective workouts in every one of our classes. We look forward to expanding BODYBAR's presence across Oregon and building studios known for exceptional instruction, outstanding member experiences, and strong community connections."

The couple hopes to expand BODYBAR's reach among men training for races, Ironman competitions, and other endurance events, where the strength, mobility, and balance work Pilates offers can make a real difference.

"As we continue expanding nationwide, we're thrilled to grow our presence throughout Oregon," said Matt McCollum, chief executive officer, BODYBAR Pilates. "Greater Portland consists of vibrant, growing communities that value health, wellness, and active lifestyles, making them a perfect fit for our business."

BODYBAR Pilates is a boutique fitness franchise offering contemporary, reformer-based Pilates classes. The Portland studios will offer BODYBAR's signature athletic Pilates classes, led by certified instructors and designed to support strength, balance, mobility, and overall well-being.

• The brand has 103 operating studios and another 12 opening this year, in addition to nearly 23,000 members.
• Single and multi-unit franchise opportunities are available nationwide, with total investments ranging from $431,425 to $756,035.