TL;DR
Burrel Lee Wilks III, Vice-Chairman and Co-founder of Mayweather Boxing + Fitness, is opening a new studio in Newport Coast, California. The studio will utilize methods developed throughout Floyd Mayweather's 21-year undefeated boxing career.
Wilks is not your typical entrepreneur. Having grown up on the tough streets of inner-city Chicago, he was able to break through the many obstacles in his way to become the successful entrepreneur and businessman he is today. Now, Wilks hopes to utilize his new business venture to continue his work being a positive influence for underprivileged youth, who might be experiencing the same hardships he once personally felt.
“Since partnering with Floyd, I’ve always felt a deep personal connection to the Mayweather Boxing + Fitness brand,” said Wilks. “Boxing is a universal sport that can bring long-lasting positive changes to one’s life. It’s a great feeling to bring this concept to the Newport Coast community and share it with those looking to get in shape, have fun and join a supportive community.”
Mayweather Boxing + Fitness utilizes methods developed throughout Floyd Mayweather’s 21-year undefeated boxing career. Floyd Mayweather developed and designed the innovative fitness experience with the perfect combination of boxing, strength and cardio conditioning intervals approachable to any fitness audience. Members can participate in 45 and 60-minute-long classes that use state-of-the-art smart screen technology to project Floyd’s image throughout the duration of the class, making members feel like they are learning from and training alongside the undefeated boxer himself.
“It’s been incredible to have Burrel by my side throughout this journey,” said Floyd Mayweather, legendary boxer and co-founder of Mayweather Boxing + Fitness. “He’s been a tremendous business partner and I can’t wait to see him open his own location on the Newport Coast. I can’t say it enough, it’s all about the team that’s around you, and Burrel has played a pivotal role in the success of our brand.”
In this story
This story was originally published in Franchising.com on February 23, 2022. Burnaze summarizes and links to the original reporting.
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