TL;DR
Edith Wiseman, president of FranDATA, shares her journey in franchising and strategies for empowering female franchisees. Wiseman defines success as earning the trust of her team and working together towards a shared vision.
1851 Franchise talked with Edith Wiseman, president of FranDATA, about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.
"I think the most important [definition of success] is that the folks on my team that I work with trust me,” said Wiseman. “And they trust my ability to see the business clearly and to help forge a successful path forward so that we're all seeing the same vision and working closely together."
In this story
This story was originally published in 1851 Franchise on March 29, 2024. Burnaze summarizes and links to the original reporting.
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