TL;DR
Cheba Hut opened a new location in Denver and aims to double to 50 locations by the end of 2021. The brand is riding the wave of marijuana legalization and plans to expand nationally.
Cheba Hut recently opened a new location in Denver, but the brand is not stopping there. It has a goal of doubling to 50 locations by the end of 2021.
In an interview with The Denver Post, Cheba Hut Chief Relationship Officer Seth Larsen told the reporter, "We’re getting ready to push nationally. We want to be smart about our growth.”
The brand is riding "the green wave"—that is, the impending legalization of marijuana. Cheba Hut Founder Scott Jennings spoke about changing attitudes about marijuana and explained, “I’d like to think that we were part of that movement.”
In this story
This story was originally published in 1851 Franchise on March 12, 2019. Burnaze summarizes and links to the original reporting.
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