Happy Joe’s Pizza & Ice Cream Breaks Into Texas With Multi-Unit DFW Franchise Agreement

Happy Joe’s Pizza & Ice Cream has signed a new multi-unit franchise agreement with BB3 Hospitality Co. to bring multiple locations to the Dallas-Fort Worth metroplex. The expansion will mark the brand’s Texas debut, with the first location expected to open late 2027.

The deal marks a milestone moment for Happy Joe’s, which has spent more than 50 years building a loyal following across the Midwest and is now introducing its traditions to the Lone Star State. Known for its signature menu — including the fan-favorite Taco Pizza and Smoked BBQ Brisket Pizza, hand-tossed specialty pies, wings, and ice cream treats — the brand pairs family dining with a party atmosphere designed to bring people together and create lifelong memories.

BB3 Hospitality Co. is led by Jeremy and Elizabeth Aune. Jeremy grew up around Happy Joe’s in the Quad Cities, and Elizabeth spoke with Tom Sacco, President and Chief Happiness Officer at Happy Joe’s, regarding the brand’s history.

“Seeing BB3 Hospitality Co. sign on for multiple locations across Dallas-Fort Worth is exactly the kind of momentum we hoped for when we opened up Texas for development,” said Tom Sacco, President and Chief Happiness Officer at Happy Joe’s. “DFW is one of the fastest-growing markets in the country, with the population growth and family demographics we look for, and a family like the Aunes is who you want carrying that torch into a new state. I can’t wait to watch what they build — and I’ve got a feeling our Taco Pizza and Smoked BBQ Brisket Pizza are going to feel right at home in Texas.”