Red Robin adds Kelce brothers’ Garage Beer to the menu

Garage Beer, the beer brand co-owned by NFL stars-turned-celebrities Jason and Travis Kelce, is coming to the menu at Red Robin Gourmet Burgers and Brews.

The casual-dining chain will be the first national restaurant chain to serve the fast-growing beer brand systemwide.

Garage Beer comes in two flavors — Classic Light and Classic Lime — and will be paired on the menu with a new expanded lineup of bone-in chicken wings. The wings now come in eight-, 12- or 16-count portions in a variety of sauces and dry rubs.

The move comes as 500-unit Red Robin looks to revive traffic at its restaurants as part of its First Choice turnaround plan.

“We're always looking for ways to bring guests exciting brands and experiences that fit the fun, social atmosphere people come to Red Robin for,” Red Robin CEO Dave Pace said in a statement. “Garage Beer is the perfect match for our craveable wings and gourmet burgers. If you haven't tried our wings lately, this is your sign—we think they're some of the best in casual dining, and Garage Beer makes them even better.”

Garage Beer was founded in 2018 and the Kelces took a majority stake in 2024. It has become one of the fastest-growing beer brands in the country and is now the largest craft brewery in Ohio by volume and the 12th-largest nationwide, according to the Brewers Association.

It has been helped by the marketing muscle of the high-profile Kelce brothers. Besides being former and current NFL stars — Jason with the Philadelphia Eagles and Travis with the Kansas City Chiefs — Travis is married to pop megastar Taylor Swift, and the Kelces also host the popular podcast New Heights.

Red Robin will promote the new beer option with a beer and chicken wing collaboration for National Chicken Wing Day. Customers who buy a limited-edition T-shirt featuring Jason Kelce on GarageBeer.com will get a Red Robin gift card for eight bone-in chicken wings.

It is not Garage Beer’s first partnership with a restaurant chain. In July, it teamed up with White Castle on a Super Summer Slider Kit that included “Garage Beer approved” Beer Cheese sliders and Garage Beer merch, available on White Castle’s online store. The partnership will continue this fall with more limited-time offers.