Exit Factor Strengthens Leadership Team with Appointment of New Brand President and Strategic Corporate Hires

Leadership team expansion

Part of the United Franchise Group (UFG) family of affiliated brands and consultants, Exit Factor continues to expand domestically and internationally, driving investments in the leadership and resources needed to support its growing franchise network.

As Brand President, Giese oversees Exit Factor's strategic direction, franchise development and national expansion, with a focus on accelerating growth and helping franchise owners empower business owners to build more profitable, valuable and transferable companies.

Giese brings an extensive track record of scaling franchise organizations and driving revenue growth. Most recently, he served as CEO of Engel & Völkers Florida, where he expanded the company's network from 15 franchisees to 51 locations and grew annual sales volume to more than $4 billion. Previously, as President and Managing Partner of United Real Estate, he helped grow the company into a national franchise organization with more than 80 locations and over $6 billion in annual sales volume. He also held senior franchise sales and acquisitions leadership roles at Realogy Holdings Corp.

“Peter brings an exceptional combination of franchise development expertise, operational leadership and firsthand experience building and scaling successful businesses,” said Jessica Fialkovich, founder of Exit Factor. “His ability to identify growth opportunities and execute strategies that drive meaningful results will be invaluable as we enter our next chapter. With Peter leading the brand's expansion efforts, we're well-positioned to strengthen our franchise network and bring Exit Factor's services to even more business owners.”

New corporate hires

In addition to Giese's appointment, Exit Factor has welcomed four new corporate team members to enhance franchisee support and operational capabilities:

• David Blouin, National Accounts: Focused on developing strategic relationships and identifying new business opportunities across the franchise network.

• Jennifer Fonseca, Corporate Trainer: Supporting franchisee onboarding, education and ongoing training initiatives.

• Kristen Hicks, Executive Assistant: Providing executive and administrative support to strengthen internal operations.

• Richa Soni, Marketing Coordinator: Supporting brand marketing initiatives and resources to help franchise owners grow their businesses.

“These appointments reflect our commitment to building a strong foundation for sustainable growth,” said Giese. “As our franchise network expands, it's critical that we invest in the people and resources that help our owners succeed. Our focus is on strengthening franchisee support, creating new business opportunities and ensuring we have the right infrastructure in place to scale effectively.”

The team expansion comes amid continued development momentum for Exit Factor, including new franchise agreements in Ireland, the Czech Republic and Australia, as well as a new location opening in Ireland. Together, these milestones and strategic personnel investments position the brand to capitalize on growing demand for business value enhancement and exit planning services across domestic and international markets.