Orlando Sentinel: Frozen desserts more than just a summer obsession in Central Florida

Tampa-based Checkers and Rally’s Restaurants, Inc have experienced more than four years of consecutive same-store sales growth, partially based on the brand’s big, bold, flavorful food at an incredible value. As Checkers and Rally’s looks to become a leader in innovation and roll out new products, the brand has turned to Orlando, Florida as a test market for new products, including the franchise brand’s new “Sweet Side” dessert menu. Checkers and Rally's Restaurants, Inc.

Senior Director of Research & Development Ryan Joy told the Orlando Sentinel that the city’s year-round warm weather and tourism industry are two reasons Orlando is such a great test market for the brand.“We can really get started testing a new item in the Orlando area and launch a cold dessert in the summer," Joy told the Orlando Sentinel. "It's perfect timing for us."