TruBlue Franchisees Alexa Martinez and Rogelio Godoy Bring Handyman Services to Houston

TruBlue franchisees Alexa Martinez and Rogelio Godoy launch in Houston.

Read the original at 1851 Franchise
TruBlue Franchisees Alexa Martinez and Rogelio Godoy Bring Handyman Services to Houston

TL;DR

TruBlue franchisees Alexa Martinez and Rogelio Godoy have launched a handyman services business in Houston, bringing their unique approach to the community. The couple, who are originally from Mexico, chose to franchise with TruBlue due to the support and guidance the company provided.

We are both from Mexico. Before coming to TruBlue, I owned a beauty studio in Guadalajara, and we both worked together at a tire company. Rogelio also worked as a handyman. We’ve always wanted to own our own business, and we knew we wanted to move to the U.S. to do it — specifically to Houston, where I have family.

That’s why we started looking for a handyman services business, but we wanted to do it differently. We just moved to Houston a few weeks ago! We used an E-2 Visa to start this business, and TruBlue was incredibly supportive every step of the way. When we had issues setting up our business bank account from Mexico, they even went to the bank on our behalf to help us resolve it. That level of support made a huge difference.

When we worked at the tire company, it was an independent business, and we saw firsthand how difficult it was to build everything from the ground up — hiring employees, developing procedures and setting up operations.

With a franchise, we have a step-by-step guide, and that was especially important for us since we were starting in a completely new country. We knew we needed the extra support and guidance, which is why we focused on franchising from the beginning.

We wanted to offer handyman services in a different way — a way that truly helps people. Rogelio is passionate about the handyman side of the business, and I love working with people and providing great customer service.

From the moment we started looking into TruBlue, we could tell that the team was dedicated to supporting us every step of the way. During training, we saw firsthand how responsive and helpful they were, answering every question we had. That kind of support gives us the confidence to know we’re in the right place.

We’re focused on growing our business here in Houston and becoming a trusted name in the community. Once we establish ourselves, we’d love to expand and purchase additional territories in the future.

Be patient. The process can be complex, especially when moving from another country, but with the right support, it’s worth it. Take your time, ask questions, and trust the process.

In this story

This story was originally published in 1851 Franchise on April 16, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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