TL;DR
Dickey's Barbecue Pit has opened its first two virtual kitchen locations in the San Francisco market and plans to expand domestically and internationally. The brand has signed development agreements for additional virtual locations in the US and plans to develop close to 100 locations in Myanmar and the Philippines.
Northern California residents and father and son restaurateurs John and Max Lee opened their first two Dickey’s locations in November and their initial openings are two of nine total virtual locations they plan to open in the U.S. The family franchisees have signed development agreements to open seven other virtual kitchen Dickey’s locations in the bay area and one more off-premise based unit in Las Vegas, NV.
In addition, the two are setting their sights on bringing Dickey’s, authentic Texas-style barbecue to the Southeast Asian countries of Myanmar, formally known as Burma, and the Philippines. Earlier this month, the Lees entered into a letter of intent with Dickey’s to develop close to 100 locations in both countries with the first one scheduled for the capital of the Philippines, Manila, around late next year.
“We’re proud to have this family team join our family brand and we look forward to a successful partnership sharing our fan-favorite barbecue with millions of new guests here in the U.S. and across the globe,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc.
In this story
This story was originally published in Franchising.com on December 2, 2020. Burnaze summarizes and links to the original reporting.
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