TL;DR
Club Pilates is opening 21 new locations in June, bringing its total to 615 studios across the country and internationally. The brand is seeing increased demand for pilates as people focus on health and wellness during the pandemic.
The franchise has announced a raft of new openings off the back of the pandemic, as demand for pilates increases.
As stay-at-home orders continue to lift across the country, Club Pilates is set to open 21 new locations in the month of June.
While some of these new studio openings were delayed due to the COVID-19 pandemic, a majority of the new locations were in the studio pipeline with owners eagerly pushing forward to take advantage of the increased interest in boutique fitness “to be more health-conscious, bolster immune systems and deal with the psychological and emotional aspects of the pandemic”.
“As our communities come out of stay-at-home orders, we are seeing an increase in interest in our studios which have always had built-in physical distancing with more than six-feet between each personal workout station for class participants,” said Club Pilates president, Shaun Grove. “It is due to the passion of our members and the commitment of our franchise owners that we are able to open new locations through the COVID-19 pandemic. These new studios will help us service the demand for pilates which continues to grow across the country and around the world.”
The addition of these 21 studios elevates the brand to 615 studios across the country, along with studios in Canada, Japan and South Korea.
There are five additional locations in New York, New Jersey, Virginia, North Carolina, and California that will open as soon as their corresponding counties reopen. Depending on local government mandates, Club Pilates studios will re-open with additional safety measures in place, which may include reduced class sizes, increased cleanliness standards, and adjusted contactless check-in procedures.
In this story
This story was originally published by Amanda Peters in Global Franchise on June 16, 2020. Burnaze summarizes and links to the original reporting.
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