TL;DR
McDonald's is testing breakfast catering in Central Florida, using Uber Eats for delivery. The service offers its entire breakfast menu in packages made to serve six, eight or 12 people.
First, it was all-day breakfast. Now, McDonald’s is trying to compete with Panera Bread and Dunkin’ Donuts by testing out breakfast catering. As noted in the the Orlando Sentinel , McDonald’s is testing this program in Central Florida, with catering being made available at all 195 locations in the region during breakfast service hours. The service is using Uber Eats for delivery, and offers its entire breakfast menu in packages made to serve six, eight or 12 people.
In an interview with the Orlando Sentinel, McDonald’s franchisee Sue Martin said, “You would be surprised how many big orders we get for teachers breakfasts or meetings. This is just putting it into an easier package.”
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.
In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
In this story
This story was originally published in 1851 Franchise on May 22, 2018. Burnaze summarizes and links to the original reporting.
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