Nation's Restaurant News: Pita Pit Introduces New Deal to Bring Consumers Back to Lunch

Lunch traffic dipped by four percent in the most recent quarter, according to data from The NPD Group as reported by Nation's Restaurant News, and fast casual brands are working to win back lunch crowds in the second half of the year. Pita Pit, a rapidly expanding franchise, has focused on initiatives to bring folks back to lunch including the introduction of a new six inch pita for just over five bucks, examining combo deals utilizing their soup and smoothies, and a variety of bold and interesting flavors as part of their "Fresh Grilled, Flavor-Filled" campaign.

“Traditionally, late fall has been a tough time for us,” Patrick O’Dell, Director of Marketing for Pita Pit, told Nation's Restaurant News. “It’s been the right time to combat seasonality, combat price sensitivity.”

The fast casual segment typically performs well, even if other segments in the restaurant industry stumble, so the industry will be looking to rebound from the dip in spring and early summer.