TL;DR
The 2019 Franchise Development Website Awards judges shared insights on trends, best practices, and digital marketing strategies. Joe Mathews, CEO of Franchise Performance Group, and Maddie, a content strategist with No Limit Agency, were among the judges.
As part of the 2019 Franchise Development Website Awards , 1851 Franchise sat down with each of the issue's judges to discuss notable trends, best practices, how franchise brands are winning at digital marketing and how they expect franchise development sites to continue changing in the future.
Joe Mathews is CEO of Franchise Performance Group , a franchise consulting and development firm that helps brands achieve market dominance through effective recruitment and marketing systems. Mathews has authored four books on franchising.
Maddie has spent her career in the media industry, serving in various editorial roles before migrating into a hybrid content strategy and PR role with No Limit Agency. Her passion for storytelling and love of writing help her create meaningful content on behalf of her clients and fulfill No Limit Agency’s mission to tell people-driven stories. Maddie is a graduate of Saint Louis University, where she studied Communications with a focus in journalism and media studies as well as Sports Business.
In her spare time, Maddie can be found exploring Chicago’s food scene, watching an NBA game or lamenting over her middling fantasy baseball team.
In this story
This story was originally published in 1851 Franchise on May 30, 2019. Burnaze summarizes and links to the original reporting.
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