REGYMEN Fitness Targets Houston for Continued Franchise Development in Texas

REGYMEN Fitness has its sights set on Houston, Texas. The boutique gym franchise was founded in 2017 with the goal of using technology and analytics to track customer heart rates and help them set fitness goals through the brand’s three signature platforms — Burn, Box and Build. The concept caught fire, and REGYMEN Fitness began franchising in 2018.

Today, the brand has 22 locations already open or in development across nine states and Canada, with plenty of hot markets available for franchising. Now, REGYMEN Fitness has identified Houston as a prime target development market for expansion, with available territories for 10 to 15 new gyms. According to IHRSA, Texas has a booming fitness industry that brings in $1.7 billion in revenue each year.

The brand already has a presence in Texas, with one unit in Austin, thanks to franchisee and regional developer Jedd Soto. Together with his team, Soto is planning to build 10 REGYMEN Fitness studios across Austin. The first location, which was also REGYMEN’s first franchise, opened up in November 2018. Another two units are also in development, with one set to open in 2020 and another one expected to make its debut in 2022.

While it’s possible that the current COVID-19 crisis may delay those openings a bit, Soto and his team are continuing to move forward with their Texas expansion plans.

“My role as the regional developer hasn’t changed — I haven’t stopped with plans, leases or drawings for studios,” Soto said. “It’s still been full speed ahead for us on the development side. We’re humbled and grateful for the support that our customers have shown us during this time, and we’re proud to be a part of our community.”

Thanks to Soto’s success, the brand is gaining more recognition throughout the state. Soto’s REGYMEN Fitness location was named the top new gym in Austin for 2019 by Austin Fit Magazine.

In order to ensure that franchisees can continue serving their community amid COVID-19, REGYMEN Fitness’ corporate support team has been offering best practice advice, guidelines and resources. According to Soto, their guidance has been invaluable during this time.

“We’ve been working closely with the corporate team. The leadership has been fantastic throughout the entire COVID-19 crisis,” said Soto. “REGYMEN’s corporate team has been helping negotiate leases and developing the strategy for online and at-home workouts, and they’ve even been setting up deals to purchase equipment. They have been on the front lines of that and execute very strong communication to help us reach out to members however we can during the crisis. It’s really been exceptional.”

E.K. Navan, co-founder of REGYMEN Fitness, expressed a vote of confidence in franchisees like Soto, saying it’s their efforts in the tough times that will help the brand expand in the coming months.

“Our corporate development team has its sights set on the Houston area,” said Navan. “And it’s people like Jedd who will help spread the word of our excellent services. We want to convey to current and future members that we’re taking the conditions of the pandemic very seriously. When our franchisees succeed in gaining the trust of community members to keep them safe in our studios, that’s when we find the opportunity to reach more people and help them meet their health and fitness goals.”

In Houston and beyond, there are several benefits to franchising with a brand like REGYMEN Fitness. For one, REGYMEN Fitness can adapt to changing health and fitness trends. The franchise also has a simple business model with low staffing requirements that’s easy to scale, and its membership model provides franchisees with recurring revenue.

“More and more consumers are focusing on their health and wellness right now, and we are ready to help franchisees capitalize on this growing trend using safe, science-based methods,” Navan said. “When you combine this potential with our solid corporate support, the possibilities for REGYMEN Fitness franchisees are truly endless.”