TL;DR
Marble Slab Creamery has announced a multi-unit development deal to open 10 new franchised locations in Egypt over the next 10 years. The deal is in partnership with MENAFEX LLC, with the first location set to open in Cairo by the end of 2023.
FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Marble Slab Creamery, announces a new development deal to open 10 new franchised locations in Egypt in partnership with MENAFEX LLC. The Marble Slab Creamery locations are set to open over the next 10 years with the first location slated to open by the end of 2023 in Cairo.
“Since opening our first location globally in Canada in 2003, Marble Slab Creamery has continued to resonate with consumers around the world.” said Taylor Wiederhorn, Chief Development Officer of FAT Brands. “This latest expansion push in Egypt is a testament to the versatility of the brand. We are pleased to partner with MENAFEX to build out our brand in the country, starting with the capital city, Cairo.”
For nearly 40 years, Marble Slab Creamery has been an innovator in the ice cream space, dreaming up the frozen slab technique and offering free unlimited mix-ins, homemade, small-batch ice cream and shakes in a variety of flavors, hand-rolled waffle cones, and ice cream cakes.
SOURCE Marble Slab Creamery
In this story
This story was originally published in Franchising.com on August 4, 2022. Burnaze summarizes and links to the original reporting.
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