TL;DR
Century 21 Real Estate LLC is expanding its presence in Northern California with the affiliation of Silicon Valley Alliance, LLC, now doing business as CENTURY 21 Silicon Valley Group. The group, founded by Jitu Coudhury in 2019, is a full-service real estate brokerage headquartered in Fremont, serving clients throughout Silicon Valley and the Bay Area.
Founded by broker/owner Jitu Coudhury in 2019, CENTURY 21 Silicon Valley Group is a full-service real estate brokerage headquartered in Fremont, serving clients throughout Silicon Valley, the Bay Area, and Northern California. Choudhury brings more than three decades of international leadership experience spanning technology, engineering, intellectual property commercialization, venture-backed businesses, business development, and real estate investment. Holding advanced degrees in Microelectronics and Global Management, he has worked with startups, multinational corporations, investors, and government organizations across the United States, the United Kingdom, the Middle East, and Asia.
After a successful career leading business growth initiatives and building high-performance teams across multiple industries, Choudhury transitioned into real estate with the same entrepreneurial vision that defined his business career. Within only a few years of becoming a licensed real estate professional, he established his own brokerage, where he began building a reputation for delivering exceptional service, strategic guidance, and innovative solutions for clients. Today, CENTURY 21 Silicon Valley Group specializes in commercial real estate, investment properties, multifamily assets, and residential real estate.
As part of the CENTURY 21® network, Choudhury and his independent sales professionals will have access to technology, marketing, lead generation, agent learning, coaching, and a global referral network.
“The CENTURY 21 brand provides us with everything we were looking for in a strategic affiliation,” said Choudhury. “Not only do we gain access to one of the most recognized brands in real estate, but we also gain the technology, support, and global network necessary to accelerate our growth. Throughout my career, I have believed that success is built through innovation, strong relationships, and a commitment to serving others. The CENTURY 21 brand shares those same values.”
“At the end of the day, real estate is about helping people achieve their goals and improve their lives,” said Choudhury. “We value professionalism, integrity, transparency, and hard work. As we continue to grow, we remain committed to attracting individuals who share those values and who are passionate about making a positive impact in the communities they serve.”
The firm’s headquarters in Fremont is the gateway to Silicon Valley and one of California’s most dynamic and diverse communities. Known for its innovation-driven economy, highly educated workforce, entrepreneurial culture, and strong real estate market fundamentals, the region continues to attract technology professionals, investors, business owners, and families from around the world.
“Jitu has built a business centered around professionalism and a genuine commitment to helping clients navigate one of the most competitive real estate markets in the country,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “His experience leading teams and developing businesses across multiple industries has directly translated to his proficiency as a leader in real estate. To welcome someone with such a diverse professional background and values that align so well with the CENTURY 21 brand is a rare opportunity, which is why we’re so excited to work alongside Jitu.”
CENTURY 21 Silicon Valley Group is an independent franchise affiliate of CENTURY 21 Real Estate LLC. Built on a legacy of trust and client-first service, the network includes a large number of independent sales professionals across offices in multiple countries and territories, and is among the top networks in its field. The CENTURY 21 brand provides tools, resources, and marketing to system members to support real estate transactions. Century 21 Real Estate websites, including century21.com and commercial.century21.com, offer resources to help consumers navigate every stage of homeownership.
In this story
This story was originally published in Franchising.com on June 25, 2026. Burnaze summarizes and links to the original reporting.
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