TL;DR
Konala franchisee Anthony Menicola has secured his first New Jersey location in Belleville, with plans to open 10 locations across the state over the next five years. Menicola's background in fitness and entrepreneurship makes him a strong partner for the brand's East Coast growth.
Konala franchisee Anthony Menicola has officially secured his first New Jersey location, 11 Franklin Avenue in the Township of Belleville, marking the first of several Konala locations planned across the state.
"This is an exciting step for us," Menicola said. "It's a prime, high-traffic area surrounded by strong national brands—perfect for introducing a drive-thru that serves food people actually feel good about eating."
Menicola, a fitness-driven business owner and father of four, aims to open 10 Konala locations across New Jersey over the next five years, starting with Belleville. His background in fitness and entrepreneurship makes him a strong partner for the brand's continued East Coast growth.
"We couldn't ask for a better franchise partner to lead the New Jersey expansion," said Trace Miller, founder of Konala. "Anthony understands the mission and has the operational experience to bring Konala to high-demand markets in New Jersey. This opening sets the tone for a strong rollout across the state."
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In this story
This story was originally published by M. Scott Morris in Franchising.com on December 2, 2025. Burnaze summarizes and links to the original reporting.
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