Freddy’s Frozen Custard and Steakburgers debuts in Wisconsin with new location

Freddy’s Frozen Custard and Steakburgers has just broken its 33****rd state.

Freddy’s first location in the state of Wisconsin is scheduled to open on August 17 in the city of Appleton. This is a part of Freddy’s wider growth throughout the year and has already opened 12 new locations in the first half of 2021.

The location will be run by brothers Nick and Chad Sternitzky, Wisconsin locals. Both brothers have significant experience in the restaurant industry. Growing up as teenagers, they took an active part in their parents’ restaurants and eventually took them over.

The brothers will operate the Appleton location but have plans to open a further eight throughout the state, developing locations in areas such as Green Bay and Madison.

“Nick and I had separate first experiences with Freddy’s, but we both immediately fell in love with the brand and knew it was something special that we wanted to bring to our home state. Despite not being founded in Wisconsin, the brand has strong ties here — the cheese for its cheese curds is sourced from Stanley and manufactured in Two Rivers. Additionally, the dairy used for its freshly-churned frozen custard is largely produced from Wisconsin farms.” said Chad Sternitzky.

“We believe that Freddy’s will resonate with the residents of Appleton and those all over Wisconsin with its family-centric values and robust menu of American classics, and we can’t wait to share ‘The Freddy’s Way’ with our friends and neighbors very soon.”

Freddy’s was founded in 2002 and opened its first location in Wichita, Kansas. The company was acquired in 2021 by a private equity firm and today represents over 400 locations across 33 states.