TL;DR
Pita Pit is tapping into the consumer snacking trend with new smaller-sized pitas and a focus on afternoon visits. The brand plans to introduce pita chips with a choice of sauces or spreads later in the year.
More and more Americans are leaving lunch and starting to snack. According to The NPD Group, there was a three percent increase in visits to restaurants during snack occasions in the year ending September 2016.
Nation's Restaurant News recently looked at the trend, and how brands like Pita Pit are tapping into it to increase sales across their franchise system. Pita Pit recently rolled out new smaller sized pitas for a lower calorie, more snackable option for their customer base.
“I do think it’s predominately an afternoon visit,” Patrick O’Dell, Pita Pit director of brand marketing, told NRN. “It’s something that’s a little less heavy.”
To further capture the snacking audience, O'Dell added that they plan to introduce pita chips with a choice of sauces or spreads later in the year.
In this story
This story was originally published in 1851 Franchise on February 17, 2017. Burnaze summarizes and links to the original reporting.
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